Much of this falls under the realm of local SEO but there are plenty of brand-buiding strategies that apply to non-brick-and-mortar businesses too. What actually constitutes quality, targeted, EAT-friendly, and SEO-optimized content? SEO is about making improvements to your website’s structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. Search Engine Optimization (SEO) helps your website appear higher in search results, increasing the chances of people finding your site. It involves various practices that make your content more visible to search engines like Google. Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently.
What Is SEO and Why is it Important?
While paid advertising, social media, and other paid channels can get traffic to your site instantly if you stop paying the traffic also stops. Research shows that websites on the first page of Google receive the majority of clicks. The number of people clicking a website (CTR) in Google steadily decreased the further down the page they rank. Contrary to popular belief, Top Stories don’t only show up when you search for trending keywords.
SEO, or Search Engine Optimization, is the process of optimizing websites to improve their visibility in search engine results. It’s crucial for businesses in 2025 because it helps increase organic traffic, builds credibility, and provides a higher return on investment compared to traditional advertising methods. 2) On-Page OptimizationOn-page optimization involves fine-tuning website elements to improve visibility. Proper use of title tags, meta descriptions, and header tags (H1, H2, H3) ensures search engines can interpret the page’s structure and relevance. Keyword-rich URLs and internal linking improve navigation and signal content relationships to search engines, enhancing rankings. SEO involves optimizing a website’s structure, content, and navigation, which can enhance your user’s experience.
Write Unique Titles, Descriptions and Content
We have listed some of the best practices to improve SEO and keep you ahead of the competition. There are multiple ways to meet this criteria with AI-generated content. Perhaps you use AI to create an outline, then write the draft yourself, weaving in your (or another expert’s) experience to show credibility.
Internal vs. external links
So, as you navigate the digital landscape, remember that SEO is not just a tool; it’s the language that helps your website communicate effectively with both search engines BHS Links and human users. While social media marketing and SEO seem like two separate practices, when used together, they can enhance any organization’s digital marketing strategy. SEM, on the other hand, can generate traffic immediately after marketing teams launch a campaign on a platform like Google Ads. Before a campaign launch, marketers must research their target audience and craft high-quality landing pages for their ads, which can take some time.
In the alt text, describe the image using the keyword of the content. You can simply use the same keyword from the title and meta description. The type of content that you create will depend on the stage of the buyer’s journey that your target audience is in. The best content is that which applies to a user regardless of the phase of the funnel they’re in.
If your page has a really high bounce rate, this might be a sign that users aren’t finding what they’re looking for. But if you’re an eCommerce site owner with thousands of products, writing unique content for each page can be tricky. Avoiding duplicate content is one of the most important SEO best practices to keep in mind. Specifically, you want to mention your main keyword at least once at the top of your page. But you may not know that the location of your keyword also makes a difference.
- Google Analytics and most rank trackers will allow you to create annotations to add context to your analytics dashboards.
- And make that meta description something that will make Google searchers want to click on your result.
- They rarely consider intent when in reality, it is even more important than search volume.
- Regularly monitoring metrics like organic traffic, bounce rates, and keyword rankings helps identify areas for improvement.
Before we dive into some of the factors of on and off-page SEO, let’s talk about content. These factors include both on-page and off-page factors, which we will discuss below. In order to get your content in front of the right people, you would probably do this. Search engines want to provide the best service for their users. …so that when someone searches for something related to your business, your website appears on page 1. When you type something into Google, Google has to make a decision on which websites to show you.