That’s why, when talking about SEO, most people are talking about Google SEO. Once you know what you need, you can then search for software that helps you accomplish your goals. You’ll also want to consider your budget to find a tool that won’t break the bank. A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits. The Screaming Frog SEO Spider brings to light plenty of weak spots that need TLC. If you have empty or repetitive meta descriptions, it calls your attention to these mishaps.
In addition, this content may include third-party advertisements; a16z has not reviewed such advertisements and does not endorse any advertising content contained therein. If GEO is how a brand ensures it’s referenced in AI responses, it’s also how it manages its ongoing relationship with the AI layer itself. GEO becomes the system of record for interacting with LLMs, allowing brands to track presence, performance, SEO Anomaly and outcomes across generative platforms. They’ll fine-tune their own models, learning from billions of implicit prompts across verticals. They’ll own the loop — insight, creative input, feedback, iteration — with differentiated technology that doesn’t just observe LLM behavior, but shapes it. They’ll also figure out a way to capture clickstream data and combine first- and third-party data sources.
Mistakes to avoid when optimizing for generative search
Just enter details about your business when setting it up, select one of the suggested article ideas, and it’ll generate a detailed outline complete with images, subheadings, and more. You’ll likely see quicker results and get powerful data about which titles and lengths perform better. One study found that moving up one spot in search results increases your click-through rate (CTR) by 2.8% on average.
Optimize images (filenames and alt tags)
- Pages that load slowly might provide users with a bad experience, which raises bounce rates and decreases user happiness.
- Follow Google’s HTTP to HTTPS guidelines for your migration to minimize risks to your search engine optimization efforts.
- Conversion rate optimization involves using methods such as A/B testing to make changes to websites and measure the impact they have on a site’s conversion rate.
- First, find a site that’s ranking for a keyword you want to rank for.
Then use the code below to let Express.js know that static files are located in that specific folder. The paths or URLs that users can access within an application are referred to as routes. They are a key concept in web application development, as they help specify how the program reacts to various user requests. They’re also important when deciding which view or material to display depending on the particular URL or path requested. Then, install all required packages, including react, express, react-dom, and any other dependencies. You’ll need to create all the necessary files for housing different components and features like your app.js and server.js.
In general, we turn to Google to find the answers to pretty much all of our questions. So it’s no wonder that business and website owners everywhere do what they can to make their information findable on Google. Which is exactly what SEO is—the practice of optimizing your content to appear higher within search results. Also, make sure that your business name, address, and phone number (NAP) are correct and consistent with other listings.
How to make the mentions: The emergence of GEO tools
Including keywords in your URL can signal to Google what your page is about. And parts of your URL can appear in search results, meaning optimized URLs can help users understand what your page is about too. Your title tag gives search engines a high-level overview of what your page is all about. This means it’s arguably one of the most important on-page SEO factors.
But when you target “new” terms, you’re naturally competing with fewer people. Free tools are another type of linkable asset we’ve employed at Backlinko. Finally, add a snippet of content to your page that’s designed to fit inside that featured snippet box. But you can optimize your new and existing content fairly quickly to improve your chances of getting featured snippets. Well, the truth is there is more to it than just answering a question and hoping for the best. Website authority plays a big part in it, and your content needs to be high quality too.